Privacy policy

Last updated: August 5, 2026

Wear2Where LLC (“Wear2Where,” “we,” “us,” or “our”) respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store, and disclose personal information when you visit our website, place an order, complete a travel questionnaire, communicate with us, or purchase a personalized travel guide.

1. Company Information

Wear2Where LLC
65 5th Avenue
San Francisco, CA 94118
United States

Email: info@wear2where.guide

2. Personal Information We Collect

Depending on how you interact with Wear2Where, we may collect:

Contact information

This may include your:

• Name
• Email address
• Billing address
• Telephone number, if provided
• Country or region

Order and payment information

This may include:

• Products or services purchased
• Order number
• Transaction amount
• Payment status
• Billing information
• Order and correction history

Payments are processed through Shopify Payments. Wear2Where does not directly store complete payment card numbers.

Travel and personalization information

To create your personalized travel guide, we may collect information such as:

• Destination
• Travel dates
• Number of travelers
• Trip type
• Travel interests
• Preferred activities
• Restaurant, fashion, cultural, entertainment, or lifestyle preferences
• Accessibility or practical requirements voluntarily provided by you
• Other information submitted through the travel questionnaire or by email

Please provide only information that is reasonably necessary for us to prepare your guide. Do not submit passport numbers, government identification numbers, financial account credentials, medical records, or other highly sensitive information unless we specifically request it and it is necessary to provide the service.

Communications

We collect information contained in emails, support requests, questionnaire responses, correction requests, and other communications sent to us.

Website and device information

When you visit our website, Shopify and related technologies may automatically collect information such as:

• IP address
• Browser and device type
• Operating system
• Pages viewed
• Referring website
• Date and time of access
• Shopping cart activity
• Cookie and consent preferences
• General location derived from an IP address

3. How We Collect Information

We collect information:

• Directly from you when you place an order, complete a questionnaire, or contact us
• Automatically through our Shopify storefront and cookies
• From payment and ecommerce service providers
• From another traveler or purchaser who submits information on your behalf

When you provide information about another traveler, you confirm that you have permission to provide that information to Wear2Where.

4. How We Use Personal Information

We may use personal information to:

• Process and manage orders
• Create and personalize travel guides
• Deliver completed guides by email
• Contact customers when information is incomplete
• Respond to questions and correction requests
• Process payments
• Maintain transaction and business records
• Protect our website against fraud, misuse, and security threats
• Improve our website and customer experience
• Comply with legal, accounting, and tax obligations
• Establish, exercise, or defend legal claims
• Send marketing communications where you have opted in or where otherwise permitted by law

We do not use artificial intelligence tools to create, research, or write your personalized travel guide.

5. Legal Grounds for Processing

Where applicable, we process personal information because:

• It is necessary to fulfill our agreement with you
• It is necessary to take steps requested by you before entering into an agreement
• We have a legitimate business interest in operating and protecting our business
• We must comply with legal obligations
• You have provided consent

You may withdraw consent where processing is based on consent. Withdrawal does not affect processing that occurred before the consent was withdrawn.

6. How We Share Personal Information

We may share personal information with service providers that help us operate Wear2Where, including:

Shopify

Our online store is hosted through Shopify. Shopify processes customer, order, website, and checkout information needed to operate the store.

Shopify Payments

Payment and transaction information is processed through Shopify Payments and its payment partners.

Google Drive

We may use Google Drive internally to securely organize, store, or work on questionnaire information and completed travel-guide files. Google Drive is not used as the standard customer delivery method.

Professional and legal service providers

We may disclose information to accountants, attorneys, insurers, consultants, or other professional advisers where reasonably necessary.

Authorities and legal requirements

We may disclose information where required by law, court order, subpoena, regulatory request, or another valid legal process.

Business transfers

Information may be transferred as part of a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

We do not provide customer travel information to hotels, restaurants, airlines, travel agencies, or other travel businesses for them to market their services.

We do not sell personal information. We do not share personal information for cross-context behavioral advertising.

7. Cookies and Similar Technologies

Our Shopify store may use cookies and similar technologies to:

• Keep the website and checkout functioning
• Remember cart and regional settings
• Prevent fraud
• Maintain security
• Store privacy and cookie preferences
• Understand basic website performance
• Support Shopify platform functionality

Where required, non-essential cookies will be used only after the required consent has been obtained.

You may manage cookies through the cookie settings available on the website or through your browser. Disabling essential cookies may prevent parts of the store or checkout from working correctly.

Where legally required, we recognize supported browser-based privacy preference signals, such as Global Privacy Control.

8. Marketing Communications

We may send order updates and other service-related communications necessary to fulfill your purchase.

Marketing emails will be sent only where permitted by law. You can unsubscribe using the link included in the marketing email or by contacting info@wear2where.guide.

Unsubscribing from marketing messages does not prevent us from sending necessary order or service communications.

9. International Data Transfers

Wear2Where is based in the United States and serves customers worldwide.

Personal information may be processed in the United States, Canada, or other countries where Shopify, Google, payment providers, or other service providers operate. These countries may have different data-protection laws from the country where you live.

Where required, appropriate safeguards will be used for international transfers of personal information.

10. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Complete and deliver your personalized guide
• Provide customer support and corrections
• Maintain business, accounting, and tax records
• Resolve disputes
• Prevent fraud
• Enforce our agreements
• Comply with applicable law

Different categories of information may be retained for different periods.

When information is no longer reasonably required, it will be deleted, anonymized, or securely disposed of unless continued retention is legally required.

11. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have the right to:

• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Request a portable copy of certain information
• Restrict or object to certain processing
• Withdraw consent
• Opt out of certain sales, sharing, or targeted advertising
• Appeal a decision regarding a privacy request
• Lodge a complaint with a privacy or data-protection authority

Wear2Where does not discriminate against customers for exercising applicable privacy rights.

To submit a request, contact info@wear2where.guide. We may need to verify your identity before completing a request.

Some information may be retained where necessary to complete a transaction, comply with law, prevent fraud, maintain financial records, resolve disputes, or establish legal claims.

12. Children’s Privacy

Wear2Where’s services are not specifically designed or marketed to children under 13.

A parent, guardian, or adult purchaser may provide limited information about a child traveling as part of a group where that information is reasonably necessary to personalize the guide.

We do not knowingly collect personal information directly from a child under 13 without legally required parental authorization. A parent or guardian who believes a child has submitted personal information directly to us should contact info@wear2where.guide.

Customers who have not reached the age of legal majority in their location may use the service only with the involvement and permission of a parent or legal guardian.

13. Information Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, disclosure, or alteration.

No method of online transmission or electronic storage is completely secure. We therefore cannot guarantee absolute security.

14. Third-Party Websites

Our website or travel guides may contain links to third-party websites.

Wear2Where does not control the privacy, security, availability, or content of third-party websites. Their own privacy policies and terms apply when you visit them.

15. Changes to This Privacy Policy

We may update this Privacy Policy when our services, systems, or legal obligations change.

The updated version will be posted with a revised “Last updated” date. Material changes may also be communicated through the website or by email where appropriate.

16. Contact Us

For privacy questions or requests, contact:

Wear2Where LLC
65 5th Avenue
San Francisco, CA 94118
United States

Email: info@wear2where.guide